I gave www.bloomcapitalmarkets.com a fair chance. After for close to eighteen months of usage, I can say with confidence that there are far better options available. The interface is clunky, the fees are higher than competitors, and the customer support team seems overwhelmed or understaffed.
Pros: Great customer service|Educational resources|Real-time alerts|Automated trading options
Cons: No fractional shares|Would like more payment methods