Indian discount stockbroker backed by Ratan Tata and Tiger Global, serving 10+ million users.
Upstox has a great platform with lots of features. However, the fee structure can be confusing and small trades can be expensive relative to the investment amount. For larger portfolios it makes more sense. Customer service is decent but not outstanding. Worth considering if you trade frequently.
Pros: Powerful platform, lots of features
Cons: Fees confusing and expensive for small trades
I was generally happy with Upstox until I experienced platform slowdowns during high-volatility market events. Twice I couldn't execute trades when I needed to most. They offered no compensation. For calm market conditions it's fine, but I can't trust it when it matters most.
Pros: Good in normal conditions, nice interface
Cons: Platform unreliable during market volatility