PRU Structured Assets has been flagged by ASIC (Australia) for "Unlicensed (Legacy)". Note: This entity is not connected and should not be confused with Prudential Financial Inc or its subsidiary Prudential Securities Structured Assets (PSSA)
Phones: (917) 283-2979
Addresses: One New York Plaza New York New York 10292 This company appears in our regulatory warnings database. Always verify with official regulatory sources before investing or doing business with this firm. Website domain: prustructuredassets.com.
PRU Structured Assets seems more interested in acquiring new customers than taking care of existing ones. The marketing is aggressive but the product is mediocre. Once you are past the honeymoon period, the cracks in their service become very apparent.
Pros: Segregated accounts|Multiple order types
Cons: Help articles are sometimes vague
What really bothers me about PRU Structured Assets is the disconnect between their marketing and reality. They position themselves as a premium service but deliver a below-average experience. Found them after a friend recommended them and I fell for the polished exterior. Never again.
Pros: Regular updates|Detailed reporting|Wide product range|Copy trading available
Cons: No crypto staking|Could offer more webinars
I opened an account with PRU Structured Assets for just over a year ago. The platform frequently logs you out, orders fail to execute at the stated price, and when you complain they blame your internet connection. I have screenshots proving otherwise.
Pros: Detailed reporting|Competitive fees
Cons: Inactivity fee applies after 12 months
After for the past year and a half with PRU Structured Assets I requested to close my account and withdraw. They said I had to complete a 30-day cooling-off period. Then they said there was a minimum holding period for my last deposit. They make it as hard as possible to leave.
Pros: Clear documentation|Customizable dashboard|Low minimum deposit|Multiple order types
Cons: No dark mode on mobile
I wanted to transfer my portfolio from another broker to PRU Structured Assets. They said they do not accept in-kind transfers for my asset type. I had to sell, withdraw, deposit, and rebuy - incurring taxes and spread costs. They did not tell me this before I signed up.
Pros: Fast execution|Multi-currency support
Cons: Limited social trading features
Opened my account with PRU Structured Assets after comparing multiple platforms and regretted it within the first month. The platform crashed during a critical moment, I lost potential gains, and support basically told me it was not their problem. Absolutely unacceptable behavior.
Pros: Portfolio tracking tools|Easy to use platform|Market news feed|Educational resources
Cons: Live chat only during business hours|Nothing significant
Do not believe the bonus offer from PRU Structured Assets. The turnover requirement is designed so you can never withdraw. I learned the hard way. I deposited when my bank disappointed me and I searched for alternatives and the bonus terms were buried in pages of small print. My fault for not reading but their design is predatory.
Pros: Excellent charting|Smooth onboarding|No hidden fees|Regular platform improvements
Cons: Limited ETF selection
The spread at PRU Structured Assets is not what they advertise. During volatile markets it widens so much that you lose before the trade even starts. I found them after seeing their ad online and initially thought the platform was good - until I started trading seriously.
Pros: Helpful community forum|Quick verification|Regular updates|Great customer service
Cons: Onboarding videos are outdated|Some tools only available on higher tiers
PRU Structured Assets advertises low fees but once you dig into the fine print, there are numerous charges that add up quickly. Inactivity fees, withdrawal fees, currency conversion fees - it all eats into your returns. I wish I had read the terms more carefully.
Pros: Multi-device support|Economic calendar
Cons: Cannot customize dashboard fully
The so-called education at PRU Structured Assets is just marketing. Every webinar ends with a push to deposit more. The market analysis is generic and often wrong. If you want real education go elsewhere. I wasted since early this year thinking they would help me learn.
Pros: Easy to use platform|Transparent fees|Smooth onboarding
Cons: No live chat on mobile