What really bothers me about Impersonation of Ava Capital Markets Australia Pty Ltd (fidefxltd.com) is the disconnect between their marketing and reality. They position themselves as a premium service but deliver a below-average experience. Found them through a financial advisor and I fell for the polished exterior. Never again.
Pros: Two-factor authentication|Easy to use platform|Regular platform improvements
Cons: Website design could be more modern|Minor UI glitches occasionally