Online brokerage firm now owned by Morgan Stanley, offering trading in stocks, bonds, options, ETFs, and futures.
I was generally happy with E*TRADE until I experienced platform slowdowns during high-volatility market events. Twice I couldn't execute trades when I needed to most. They offered no compensation. For calm market conditions it's fine, but I can't trust it when it matters most.
Pros: Good in normal conditions, nice interface
Cons: Platform unreliable during market volatility
E*TRADE has a great platform with lots of features. However, the fee structure can be confusing and small trades can be expensive relative to the investment amount. For larger portfolios it makes more sense. Customer service is decent but not outstanding. Worth considering if you trade frequently.
Pros: Powerful platform, lots of features
Cons: Fees confusing and expensive for small trades
What I appreciate most about E*TRADE is the peace of mind. They're well-regulated, transparent about fees, and my assets feel secure. The platform might not be the flashiest but it gets the job done. Fund reports and tax summaries are always accurate and timely.
Pros: Well-regulated, transparent, accurate reporting
Cons: Platform design could be more modern
As someone who manages a six-figure portfolio, I need a broker I can trust. E*TRADE delivers on all fronts - execution quality, reporting, tax documents, and security. The ISA and pension wrappers are straightforward to use. Transfers from my old broker were handled smoothly. Very satisfied.
Pros: Reliable execution, excellent reporting, smooth transfers
Cons: Minimum deposit could be lower for new investors
Trading with E*TRADE for about a year now. The platform is stable and I haven't experienced any downtime during market hours. Charting tools are comprehensive. Margin rates are competitive. Only gripe is that some order types aren't available on mobile, so I need to use desktop for complex trades.
Pros: Stable platform, good charting, competitive margin rates
Cons: Limited order types on mobile app
I've been using E*TRADE for six months. It works for basic stock and ETF investing. The app is okay, execution is fine. Nothing has gone wrong but nothing has particularly impressed me either. Fees are middle of the road. If you're looking for something that just works, it's adequate.
Pros: Does the basics well
Cons: Nothing stands out, average in every way
I use E*TRADE primarily for my ISA and general investment account. The fund selection is extensive, charges are reasonable, and the regular investment feature is perfect for pound-cost averaging. Research section helps me make informed decisions. Only wish their app was a bit more modern.
Pros: Great fund selection, good research, regular investing feature
Cons: App design could be modernized