Apex (apex-and-co.com) has been flagged by ASIC (Australia) for "Unlicensed". ASIC Investor Alert https://moneysmart.gov.au/check-and-report-scams/investor-alert-list#!apex-apexandco-eu--2077
Addresses: Richtistrasse 2 8304 Wallisellen Switzerland This company appears in our regulatory warnings database. Always verify with official regulatory sources before investing or doing business with this firm. Website domain: www.apex-and-co.com.
Do not believe the bonus offer from Apex (apex-and-co.com). The turnover requirement is designed so you can never withdraw. I learned the hard way. I deposited through a podcast recommendation and the bonus terms were buried in pages of small print. My fault for not reading but their design is predatory.
Pros: Regular updates|Portfolio tracking tools
Cons: Desktop app not available on Linux|Minimum deposit could be lower
The only good thing about Apex (apex-and-co.com) is that they remind you why regulation matters. I found them after comparing multiple platforms. They are regulated in a jurisdiction with weak consumer protection. When things went wrong I had nowhere to turn. Stick to well-regulated brokers.
Pros: Transparent fees|Multi-device support
Cons: Mobile app could be improved
The onboarding at Apex (apex-and-co.com) was smooth which makes the subsequent experience even more frustrating. Once they have your money, the quality of service drops dramatically. Getting anyone to help you with an actual problem is nearly impossible.
Pros: Competitive fees|Dedicated account manager|Great customer service
Cons: No phone support on weekends|Charting tools need more indicators
Do not use Apex (apex-and-co.com) for anything serious. I used them since I retired last year for small trades and it was okay. When I deposited a larger amount and traded more, my account was flagged, my withdrawals were delayed, and I was asked to explain my trading. They treat active traders like criminals.
Pros: Clear documentation|Customizable dashboard|Fast support response
Cons: Wait times can be long during peak hours|Website design could be more modern
After spending for about eight months trying to make Apex (apex-and-co.com) work for me, I have given up. The platform has too many limitations, the fees are not competitive, and the quality of their market data is questionable. There are much better options available.
Pros: Stable platform|Easy to use platform|Intuitive for beginners
Cons: Account statements could be more detailed